kitchen electric appliance industry leader upgrade + innovation driven market
In September 21st, “ don't forget the kitchen nifengfeiyang heart • — — 2016 Chinese electric kitchen forum held in Beijing, ” well-known electric kitchen manufacturers and home appliances and other Jingdong channel Haier, Midea, FOTILE, Zhi, boss, in the field, Vatti, Macro, country representatives gathered the current and future focus of kitchen electric industry, to explore the effect of consumption upgrading, channel innovation, technological innovation of kitchen electric industry Chinese, seek new impetus to the future growth of the industry.
During the meeting, released the 2016 kitchen electric market trends report, the Jingdong of home appliances jointly organized by a number of well-known kitchen electric brand “ 2016 Jingdong kitchen electric Festival ” also in the forum started.
Internal and external double positive kitchen electric market gratifying results
In 2016, China's overall household appliance market under the condition of relatively low, but the triumph of kitchen appliances industry will be maintained two digit growth. Xinyikang data show that in 2016 1-7 months, domestic appliances overall retail market size of 905 billion 300 million yuan, an increase of 0.8% over the same period, kitchen electric market reached 48 billion yuan, an increase of 14.8%, much higher than the overall level of the home appliance market growth.
Kitchen electric market brisk performance, thanks to the positive factors of two aspects of internal macro environment and industry.
Since the beginning of the year, despite the macroeconomic downward pressure is still there, but the real estate market has unexpectedly picked up, which led to the kitchen electric market all the way up. According to the National Bureau of statistics data show that 1— August national residential sales area of 774 million 840 thousand square meters, an increase of 25.6%.
The state information center, information resources development department deputy director Cai Ying affirmed the real estate market warming pulling effect on kitchen electric sales, at the same time, he also pointed out that the kitchen electric industry as a whole is still in the rising stage, 1&mdash this year; in August sales of residential, and most of the new electric kitchen needs are not released, this is a good news the news of kitchen electric enterprises.
General manager of the PRC, kitchen appliances division Shi Ting believes that the market structure to promote the upgrading of consumption products to high-end kitchen electric further upgrade, the product price increase, the steady growth of kitchen electric market also contributed.
According to the PRC line monthly retail monitoring data, 1— August European style hood price increased by 16.6%, the average price increase of 8.9% near suction hood; toughened glass material gas stove, the average price increased by 9.4%, the average price increase of 7.3% stainless steel gas stove. The adjustment of product structure also brings high-end products accounted for the growth of 1— August retail sales share in the overall European style hood hood market reached 55.8%, 2.7 percentage points higher than the same period last year, 3500 yuan more than the European machine share reached 70.9%, an increase of 2.6 percentage points; toughened glass material gas stove share reached 59% an increase of 6.3%.
At the same time, the electric oven, dishwasher and steam as the representative of the emerging electric kitchen category gains brisk, explosive growth. According to the PRC data, 1&mdash August; electric oven retail sales reached 3 billion yuan, an increase of 42.5%, the dishwasher retail sales of 1 billion 140 million yuan, an increase of 102.7%, retail sales of steam boiler scale of 1 billion 220 million yuan, an increase of 108.4%.
Boss Electric brand director Ye Danpeng believes that compared to developed countries, China's consumer home kitchen appliances category is much less, so some of the future will certainly have a very large number of emerging categories.
China household electrical appliances association chairman Jiang Feng said that the kitchen electricity market still has great potential, the upgrading of consumption steadily promote the upgrading of product structure, the rapid growth of the emerging electric kitchen category and the construction of the new urbanization, is expected to become another kitchen electric appliance industry pillar industry.